Booz Allen Hamilton
The X-Guide was designed for Booz Allen Hamilton as a custom internal facing publication speaking to the firm’s employment opportunities and personal growth options. The publication is meant to excite employees of all the possibilities and paths available to them.
Our main goal was to effectively communicate and excite a very traditional and straightforward audience about the opportunities, competitive advantages and corporate values of Booz Allen Hamilton in a memorable way. We achieved this by delivering a product that utilizes custom photography of actual BAH employees, hand lettering, illustrations, typographic layouts and variety in paper stock to visually and texturally stimulate the reader.